Sex campaigns

Denmark’s birth rate is set to increase following a series of targetted sex campaigns, including one that called on Danes to “Do it for mom”.

Last year a string of campaigns were released over national television encouraging Danish people to procreate.

Company, Spies Travel, released a video with the slogan "Do it for mom" in September 2015 urging people to have children to please their parents and help reverse the country’s aging population. There are still not enough babies being born, despite a little progress. But those who suffer the most are perhaps the mothers who will never experience having a grandchild,” the advert stated, showing an older Danish woman imagining her future grandchild.

Soon after, the City of Copenhagen produced its own campaign calling on people to think about their fertility; with slogans asking men if their sperm was “swimming too slowly? ” The country’s national broadcaster also aired a programme titled “Knald for Danmark” or “Screw for Denmark”.

Nine months later reports have suggested that Denmark is set for a baby boom with 1,200 more babies due to be born this Summer compared to last year, Copenhagen’s deputy mayor for health, Ninna Thomsen, told TV2 News the campaigns were not co-ordinated and she did not want to take credit for the imminent baby boom.