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Very often he is called in by an advertising agency to supplement its work on behalf of a client.

His work and that of the advertising agency do not conflict with or duplicate each other." – PR people are often called “spin doctors,” which to us conjures up images of weird zombie voodoo witch doctors.

While we like to think of ourselves as good witches rather than bad witches, there's certainly an element of magic to what we do. We can't reveal all of our secrets, but read on for a little taste.

Ironically – considering how much of our work involves maintaining and improving reputations – PR doesn't always have the best rep when it comes to ethics.

From Victoria Beckham to Jimmy Choo, it's time to get inspired by some of our favourite footwear designers and fashion icons... ‘You can never take too much care over the choice of your shoes.