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CBS Money Watch reports that many of the commercials that have flopped during the big game are ads with a sexy theme.
They also tend to score 9 percent lower with consumers compared with commercials that avoid sexy themes, according to ad-tracking firm Ace Metrix.
Peter Daboll, chief executive of Ace Metrix, tells CBS: "People are more sensitive to the fact there are multiple family members and multiple ages watching at that time. While they might be OK with certain ads in certain situations, it's not OK here." Ace Metrix's recent analysis of the most-liked Super Bowl commercials from the past five years reveals that none of the top 10 used sex as an advertising technique.
Instead of skin, it turns out viewers want to see fur — especially that of dogs and puppies.
According to sex addiction expert Patrick Carnes, 6% of Americans (that’s 18 million people) are sex addicts and for every three men with this issue, there’s one woman.